The state or quality of being recent; newness; new state; late origin; lateness in time; freshness; as, the recency of a transaction, of a wound, etc
The latest recorded information about a company or customer on a customer list, in relation to purchasing or other recorded activity
A term for how recently a customer has purchased It has been well established that people who have bought more recently than others are usually more likely to respond to a promotion Used in RFM analysis
the property of having happened or appeared not long ago a time immediately before the present
- The advertising scheduling tactic of providing reach, without regard to frequency, for as many weeks as possible in order to delivery ad messages immediately prior to purchase decisions
Latest purchase or other activity recorded for an individual or company on a specific customer list See also Frequency and monetary value