Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class. Anne chose an upmarket agency aimed at professional people. restaurants which years ago weren't quite so upmarket as they are today. downmarket Upmarket is also an adverb. Japanese firms have moved steadily upmarket downmarket. designed for or used by people who have a lot of money downmarket
designed for high-income consumers; "he turned up in well-cut clothes and upmarket felt hats"- New Yorker