Information from a variety of sources used to create a broad profile of any community May include population trends, age, gender, race or ethnicity, education, income, crime rates, voting statistics and occupations Obtain this information through U S Census Bureau, Chamber of Commerce, development offices or the U S Postal Service
Segments of population described by age, gender, income, education and lifestyle characteristics
Common characteristics used for population segmentation Typical demographic data include age, gender, occupation, and income
Description of the vital statistics or objective and quantifiable characteristics of an audience or population Demographic designators include age, marital status, income, family size, occupation, and personal or household characteristics such as age, sex, income, or educational level
Information about the sample that includes areas such as age, sex, social class, presence of children, etc
Statistical data that describes the makeup of a given user base, and includes information such as age range, gender, education levels, and average household income Demographic data is one of the tools used to match ad space with an advertising campaign
The characteristics of a human population such as age, sex and income used for market research, sociological analysis and other such purposes
Relating to the statistical study of human populations to include such characteristics and factors as population counts, births, deaths, migration, sex, age, and related statistics
The characteristics of human populations and population segments, especially when used to identify consumer markets: like gender Age Revenue, habits, how often and what?
Characteristics of one's readers, including sex, age, income, home ownership, presence of children, industry, job title and others Controlled business titles often gather extensive demographic information on individuals and their companies for advertising and ancillary marketing purposes In recent years, consumer titles have also moved toward capturing customer demographics because of shrinking prospect universes, cost efficiency pressures and ancillary marketing goals
Demographics is data about the size and characteristics of a population or audience (for example, gender, age group, income group, purchasing history, personal preferences, and so forth)
A description of data contained within records which helps to classify the person or company in different ways Information is often held by a code attached to the record The classic teaching example is to imagine records which contain a code which shows the person to be left-handed (code 'L' is placed in the record There is also a code which shows if the person has red hair (code 'R') Demographic analysis would show the number of Left-handed Red-heads by counting all the records containing both codes 'L' and 'R' and rejecting any that only contained one (or none) of them Naturally in reality, the system can become very complex, but the principles remain
Basic objective descriptive classifications of consumers, such as their age, sex, income, education, size of household, ownership of home, etc This does not include classification by subjective attitudes or opinions of consumers See Psychographics, below
A method of segmenting people based on objective and quantifiable characteristics of a population such as age, gender, income, ethnicity, occupation, education level, parental status, or marital status
Characteristics of the population that influence consumption of products and services They include age, sex, race, family size, level of education, occupation, income and location of residence