An all-inclusive term referring to the numerous tasks involved in creating, updating and maintaining an active subscriber list and producing the mailing labels and necessary statistics and reports for auditing and marketing purposes Fulfillment is accomplished either through an outside supplier a fulfillment bureau (also called a fulfillment house or fulfillment service) or internally, with purchased or self-developed software packages, hardware and an in-house staff Each in-house and outside system or bureau has its own capabilities and specialties
A process that supplies a finished manufactured product directly from a manufacturing facility to a distributor or end user without the finished product going back through the company that has created the product The fulfillment cycle may include receiving customer orders, configuring the products to order, shipping and invoicing products to distribution outlets or end users around the world
The process of packaging and shipping an order for a distributor Fulfillment may be performed by a supplier, a distributor or an independent fulfillment house
Servicing consumers and trade who request information as a result of advertising or promotional programs Service often includes an 800 number, sales staff and distribution of materials
The procedures entailed in warehousing, shipping, and collection, during which a publisher processes the orders it receives, sends out books, and supplies invoices to its customers
The acquirer's response to an issuer's retrieval request for a sales draft The acquirer supplies the issuer with the original draft or a clear reproduction The fulfillment record confirms the response and initiates reimbursement to the acquirer for fulfilling the request