The art and technique of selecting and arranging type styles, point sizes, line lengths, line spacing, character spacing, and word spacing for typeset applications
The act or art of expressing by means of types or symbols; emblematical or hieroglyphic representation
is defined as 'the design, or selection of letter forms to be organized into words and sentences, to be disposed in blocks of type as printing upon a page' The two primary functions of typography are the presentation of text in a manner that is not only easy to read but also visually engaging The latter function of typography may be expressed in two ways: through color and the atmosphere or feel of the printed material Other typographic issues that a typographer involved with the traditional printing press might be interested in, are paper selection, ink choice, and the printing method