test marketing teriminin İngilizce İngilizce sözlükte anlamı
the introduction of a new product in selected test cities that represent a typical market, so that results of the performance in these markets can be projected on a national basis
The limited introduction of a product in geographic areas chosen to represent the intended market p 302
Testing a new product or service within a specific region before national launch
The process of testing products among potential users, for a limited time and in a specific area
The stage of new-product development in which the product and marketing program are tested in more realistic market settings
The initial launching of a new product into one or more selected geographic areas for a trial period to test its marketing-mix (price, place, product, or promotion) prior to a full-scale launch
Selecting areas considered reasonably typical of the total market, and introducing a new product to these areas with a total marketing campaign to determine consumer response before marketing the product nationally
Process of conducting a small-scale promotion or introduction of a good in order to gather information useful in a broader promotion or product introduction
a city, region or state used to test market reaction to a new product and marketing program before full commercialisation begins; test markets can also be simulated by bringing together selected individuals from the target market See New Product Development
A clearly identified town or geographic region in which a new or improved product or change in marketing elements is tested to see if in fact the new approach is viable for introduction across a wider area