A marketing communication system using telecommunication technology, and trained personnel, to conduct planned and measurable marketing activities directed at targeting groups of consumers
The use of the telephone to increase sales to customers, inquiries, and catalog requesters Phone calls to prospects who already have a relationship to the caller
Making direct response offers over the telephone, either to cold prospects or to those who have expressed an interest in a company's products and services
Selling subscriptions by telephone solicitation, either in out-going (cold calling) or incoming calls In some cases, prospects respond by phone to a DRTV (see definition) or other sub promotion, or are up-sold a magazine subscription when they call in for customer service or call a third party (such as a cataloger) to order merchandise
Use of the telephone as an interactive medium for promotion or promotion response Telemarketing as a response vehicle includes receiving orders, inquiries and donation pledges in response to print and broadcast advertisements
Use of the telephone to market goods or services directly to prospective customers and/or to receive orders and inquiries generated from other advertising and promotions
The direct selling of goods and services by telephone based on either a cold canvass of the telephone directory or a pre-screened list of prospective clients p 431
Telemarketing is a method of selling in which someone employed by a company telephones people to try and persuade them to buy the company's products or services. a way of selling products to people in which you telephone people to see if they want to buy something