The granting of exclusive rights by manufacturers to a wholesaler or retailer to sell in a geographic region
A distribution strategy whereby a producer sells its products or services in only one retail outlet in a specific geographical area
Manufacturers only approve one retailer in a geographic region to carry their products The manufacturers may be trying to build an image of prestige or quality by making the product available at exclusive locations The manufacturers and retailers will usually build close marketing relationships
Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
Distribution that sends products to only one retail outlet in a given geographic area