Broadcast media divide the day into several standard time periods, each of which is called a "daypart " Cost of purchasing advertising time on a vehicle varies by the daypart selected
Segments of the day that reflect size and composition of the available audience 8 4b, 12 1
Refers to a selected time zone on television Key dayparts are: Peak: Sun - Sat 1800 - 2230
The division of a broadcast day (television or radio) into individual parts, in network television an example might be: 1) Morning M-F 7A-9A 2) Daytime M-F 10A-4P 3) Early Fringe M-F 4P-7P 4) Prime Time Access M-Sat 7P-8P 5) Prime Time M-Sat 8P-11P & Sun 7P-11P 6) Late News M-F 11P-11: 30P 7) Late Fringe M-F 11: 30P-1A
A broadcast time period (segment) - e g , daytime: 10: 00a m to 4: 00 p m EST See Radio Dayparts and TV Dayparts