split run

listen to the pronunciation of split run
İngilizce - İngilizce
two or more advertisements of same product or service inserted, in equal numbers, in the same issue or run of a newspaper or magazine, usually in equal space and position; used to test copy by removing all variables except the copy to be tested; may be used to test factors other than copy
Placing an ad in a specific publication to achieve coverage of a specific audience/area, i e GP/FP/Psych/IM or Orlando, LA, San Diego
a print run of a newspaper during which some articles or advertisements are changed to produce a different edition
The printing of different material in same position within the same issue, but in different copies of a publication
Different images, such as advertisements, printed or bound in different editions of a publication Also, two or more binding methods used on the same print run
Printing two or more variations of a mailing for testing purposes An AB split divides labels so adjacent names on a list go on different versions of the mailing
(1) Different images, such as advertisements, printed in different editions of a publication (2) Printing of a book that has some copies bound one way and other copies bound another way
Two or more different forms of an advertisement which are ran simultaneously in different copies of the same publication, used to test the effectiveness of one advertisement over another to appeal to regional or other specific markets
Printing of two or more variants of a promotional ad run on an Nth or AB split throughout the entire edition Use of geographical segments of a publication for testing of variants
split run