(Psikoloji, Ruhbilim) The recency effect, in psychology, is a cognitive bias that results from disproportionate salience of recent stimuli or observations. For example, if a driver sees an equal total number of red cars as blue cars during a long journey, but there happens to be a glut of red cars at the end of the journey, he or she is likely to conclude that there were more red cars than blue cars throughout the drive