a peak moment in a commercial that features only the identity of the brand with no other distracting visuals and has high recall ratings, as seen in the Flow of Attention
Our computer ad had a poor brand linkage score because it did not offer a single-minded branding moment. Our logo always appeared in the background, competing for attention with the action in the foreground.
Someone who is single-minded has only one aim or purpose and is determined to achieve it. a single-minded determination to win. someone who is single-minded has one clear aim and works very hard to achieve it