selective perception teriminin İngilizce İngilizce sözlükte anlamı
the means of interpreting experience in a way that conforms to one's beliefs, expectations, and convictions
We misinterpret information in a way that seems to confirm our behaviour and attitudes
people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs
this is where one responds only to attitudes or beliefs one favours while viewing a film
A process through which different consumers will perceive the same information differently based on their individual needs, motives, and past experiences
A biasing effect common to all observation The process of observing only part of the pertinent data available for analysis Selective perception may cause focus group observers to develop a set of beliefs based on only part of the information