The Art Director is responsible for creating and maintaining the visual consistency of the art elements connected with the production including the design, construction and coloration of the sets and props Analyzing the script for the number and type of props, furniture, window, floors, ceilings dressings, and all other set materials Works closely with the Set Decorator, Carpenter and Property Master
the director in charge of the artistic features of a theatrical production (costumes and scenery and lighting)
Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together (Ch 3, 11)
An experienced specialist who is responsible for the visual creation of print, TV, and collateral material; may or may not supervise others or have client contact
- The person responsible for the graphic design and creative positioning of an advertisement or campaign; the person in charge of an agency's production department