soft sell

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A sales technique which is quietly persuasive and subtle; seeking to convince the buyer without being forceful
suggestive or persuasive advertising
A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things. I think more customers probably prefer a soft sell. hard sell. A subtly persuasive, low-pressure method of selling or advertising. a way of advertising or selling things that involves gently persuading people to buy something hard sell
soft sell
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