But for Zellweger, the major selling point was the script. It was such a great read, says the actress.
a characteristic of something that is up for sale that makes it attractive to potential customers
A selling point is a desirable quality or feature that something has which makes it likely that people will want to buy it. An aspect of a product or service that is stressed in advertising or marketing. a particular quality that something has which will make people want to buy it