Определение sales promotion в Английский Язык Английский Язык словарь
An activity or material that acts as a direct inducement by offering added value to or incentive for the product to resellers, salespeople or consumers p 466
activities, materials, and techniques used to supplement traditional advertising, includes trade advertising, and in-store media
Marketing activities that stimulate consumer purchasing and dealer effectiveness through a combination of personal selling, advertising, and all supplementary selling activities
An incentive to encourage the sale of a product/service e g money off coupons, buy one, get one free
As part of the promotion mix, efforts intended to provide incentives for customers to take an action over a specified time period, such as to visit a sales booth or to consider a product or sales proposal
promotion activities-other than advertising, publicity, and personal selling-that stimulate interest, trial, or purchase by final customers or others in the channel
Program designed to stimulate immediate action on the part of the consumer, generally by adding value to a purchase or action taken
The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities
Those marketing activities, other than personal selling, mass media advertising, and publicity, that stimulate consumer purchasing and dealer effectiveness
Sales promotions are designed to supplement and extend other promotional activities (usually the advertising) Sales promotions generally offer short-term incentives to encourage the purchase of a specific product within a designated time
A company-sponsored program that is designed to motivate new sales activity and to offer one or several incentives for sales production
a bargain offer such as a holiday or free gift offered to the consumer in order to increase sales This method is usually used when sales are declining
a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on; one of the four major elements (with advertising, personal selling and publicity) of the promotion mix
public relations and/or advertisements which encourage the purchase of a product