reklame (als kategorie)

Немецкий Язык - Английский Язык

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advertising

{a} giving notice, informing

Advertising is the activity of creating advertisements and making sure people see them. the activity or business of advertising things on television, in newspapers etc. Techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way. Weekly newspapers in London first carried advertisements in the 17th century; by the 18th century such advertising was flourishing. The first advertising agencies were established in the 19th century to broker for space in newspapers, and by the early 20th century agencies were producing the advertising message itself, including copy and artwork. Most advertising promotes goods for sale, but similar methods are used in public service messages to promote causes, charities, or political candidates. In many countries, advertising is the most important source of income for the media through which it is conducted. In addition to newspapers, magazines, and broadcast media, advertising media include direct mail (see direct-mail marketing), billboards and posters, transit advertising, the Internet, and promotional items such as matchbooks or calendars. Advertisers attempt to choose media that are favoured by the advertisers' target audience. See also marketing; merchandising

Any paid form of non-personal presentation of ideas, goods or services by an identified sponsor

There are a variety of definitions, with subtle but important distinctions While the general public frequently views advertising as encompassing all forms of promotional communication, most advertising practitioners limit it to paid communications conveyed by a mass medium The latter definition distinguishes advertising from other forms of marketing communication, such as Sales Promotion, Public Relations, and Direct Marketing

has three basic objectives: (1) to inform the consumer about new products, product users, services available, or other facts that need to be known by consumers; (2) to persuade an audience to purchase a product, change brand preferences, or perceive a product different; and (3) to remind consumers about the need for need for a product or where it may be purchased fr The Marketing Glossary

communication whose purpose is to inform potential customers about products and services

Paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience

Process by which services on a network inform other devices on the network of their existence The NetWare network operating system (NOS) uses the Service Advertising Protocol (SAP) to do this

A paid form of non- personal communication about an organisation and its products that is transmitted to a target audience through a mass medium p 464

present participle of advertise

The non-personal communication of information paid for by an identified sponsor, for example, an individual or an organisation

ShopSite merchants have chosen to advertise their stores in many different ways Of course, ICentral advertises the ShopSite itself, which brings traffic through, and larger stores advertise extensively, resulting in residual traffic, but the only way to ensure that your target clientele visits your site is to do advertising yourself You can pay for advertising on popular sites Advertising on well-travelled sites like yahoo and infoseek are very expensive, but a better way to approach the problem would be to determine which sites are most popular with your target clientele and advertise there See also: swapping links search engines internet directories

n (1) The fine art of lying to consumers about what is actually being sold (2) A notable amendment of capitalist theory, whereby the market comes to favor, not the producers who sell the best product, but those who sell the best image (3) A substantial misallocation of economic resources, whereby a tremendous portion of the economy which could do something useful, is wasted (This misfortune has the additional demerit of providing a substantial competitive edge to those who use it ) For example, for each packet of mixed vegetables sold at the supermarket, more money is spent to place a colored picture on the packet than actually goes to the farmer (4)

In a 1952 press cutting I read that Cadillac had spent $3,000,000 on advertising in 1951 and would spend $3,500,000 in 1952 Comfort, automobile performance and the lifestyles of the leisure class were big in auto advertising during the early Thirties; from reading the copy you would hardly know that a grim depression was going on

the business of drawing public attention to goods and services

the process of gaining the public’s attention through paid media announcements analyst: an individual representing a trade or professional association who reviews and comments publicly on products, services and companies

a public promotion of some product or service

Sales messages you see in newspapers, magazines, and letters; on billboards, television, or the Internet; and you hear on the radio Marketers pay for the space that carries their messages to you The word "ads" is short for advertisements

process to inform the public of important meetings and other public matters, as specified in provincial regulations