A legal exaggeration of praise lavished on a product that stops just short of deception
Advertising or other sales representation that praises the item to be sold using subjective opinions, superlatives, and similar mechanisms that are not based on specific fact
Often expansive hyperbole about a product that does not contain factual claims of merit Normally, puffery is permitted by the law (e g , "This is the best-looking automobile on the market today")