publicity.

Определение publicity. в Английский Язык Английский Язык словарь: ink
The TSA has been getting a lot of ink lately.; The condition of being the object of public attention; Advertising or other activity designed to rouse public interest in something; {n} a public state, notoriety; When the news media and the public show a lot of interest in something, you can say that it is receiving publicity. The case has generated enormous publicity in Brazil. the renewed publicity over the Casey affair; The non-personal communication of information that is not paid for by an individual or organisation; Public information about a company, good, or service appearing in the mass media as a news item for which the organization involved does not directly pay and is not generally considered to be the source A part of the promotional mix; The act of delivering an unpaid educational message to a target audience The key words here are "unpaid" and "educational" While you pay for advertising space (print, outdoor, web) or time (broadcast), you do not pay for editorial placement of publicity; the department within a publishing house which organises 'free' promotion of titles published, often through the sending out of review copies or soliciting coverage in the broadcast media; often nowadays in larger firms a part of the marketing department; Publicity is information or actions that are intended to attract the public's attention to someone or something. Much advance publicity was given to the talks It was all a publicity stunt; Any non-paid, news-oriented presentation of a product, service or business entity in a mass media format; Communication in news story form about an organisation and/or its products that is transmitted through a mass medium at no charge p 506; A marketing technique using free advertising outlets such as press releases; "news or general feature stories of general interest "; a message issued in behalf of some product or cause or idea or person or institution; A specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media; An act or service devised to call attention to someone or something, usually through print or electronic media; A type of public relations in the form of a news item or story which conveys information about a product, service, or idea in the media; Definitions vary but in Sauce the term is used to describe obtaining media coverage; {i} state of being public; advertisement, action or item designed to attract public notice; attention of the public, public notice; any unpaid form of nonpersonal presentation of ideas, goods, or services; The placing of stories in the mass media; Public interest attracted in this way; Joint-stock companies are required by law to publish specific information about their activities As a general rule, joint-stock companies voluntarily divulge additional information (research, development, financial statements, revenue, asset structure, purchases, sales, investments, etc ), in order to create an atmosphere of trust, with particular regard to their shareholders; - The dissemination of promotional material to draw interest or generate sales; Non-personal communication in news story form about an organisation and/or its products that is transmitted through a mass medium at no charge p 465; "If you build, it, they will come" is not an accurate slogan for on-line commerce If you just build it, the only people who will come are those people you tell about it See the Merchant's Resource - Marketing section for more marketing and publicity information; Normally unpaid communication that disseminates positive information about company activities and products; A promotional technique that involves unpaid communication about a product or firm and that is outside the control of the firm; The quality or state of being public, or open to the knowledge of a community; notoriety; publicness