positive transition

listen to the pronunciation of positive transition
Английский Язык - Английский Язык
one of four archetypal dramatic structures of commercials characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use

The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work and then shows him feeling like a daredevil behind the wheel of his SUV utilizes the dramatic structure known as a positive transition.

a narrative structure used in commercials known as “supporting actor-type” advertising
positive transition

    Расстановка переносов

    pos·i·tive tran·si·tion

    Турецкое произношение

    päzıtîv tränzîşın

    Произношение

    /ˈpäzətəv tranˈzəsʜən/ /ˈpɑːzətɪv trænˈzɪʃən/
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