Businesses and individuals engaged in the activity of selling products to final consumers
Retailing is the activity of selling goods direct to the public, usually in small quantities. Compare wholesaling. She spent fourteen years in retailing. the business of selling goods to customers in shops. Selling of merchandise directly to the consumer. Retailing began several thousand years ago with peddlers hawking their wares at the earliest marketplaces. It is extremely competitive, and the failure rate of retail establishments is relatively high. Price is the most important arena of competition, but other factors include convenience of location, selection and display of merchandise, attractiveness of the establishment, and reputation. The diversity of retailing is evident in the many forms it now takes, including vending machines, door-to-door and telephone sales, direct-mail marketing, the Internet, discount houses, specialty stores, department stores, supermarkets, and consumer cooperatives
All transactions in which the buyer intends to consume the product through personal, family or household use p 417
Refers to any individual or organisation that sells its goods or services directly to final consumers for their personal, non-business use