the act of binding yourself (intellectually or emotionally) to a course of action; "his long commitment to public service"; "they felt no loyalty to a losing team"
Loyalty is the quality of staying firm in your friendship or support for someone or something. I have sworn an oath of loyalty to the monarchy This is seen as a reward for the army's loyalty during a barracks revolt earlier this month
The state or quality of being loyal; fidelity to a superior, or to duty, love, etc
The duty of loyalty requires the agent to place the principal's interests above those of all others, including the agent's own self-interest The agent must be particularly sensitive to any possible conflicts of interest Confidentiality about the principal's personal affairs is a key element of loyalty
Loyalties are feelings of friendship, support, or duty towards someone or something. She had developed strong loyalties to the Manet family
includes programs for increasing customer loyalty including frequent flyer programs, frequent shoppers, etc ; also includes general discussions of consumer brand loyalty and how to increase it
The intangible bond based on a legitimate obligation; it entails the correct ordering of our obligations and commitments Loyalty demands commitment to the organization and is a precondition for trust, cooperation, teamwork, and camaraderie
A loyalty card is a plastic card that some shops give to regular customers. Each time the customer buys something from the shop, points are electronically stored on their card and can be exchanged later for goods or services. a card given by a shop, supermarket, etc that gives customers who often buy things there advantages such as lower prices, money back on goods etc
The strength of preference for a brand compared to other similar available options This is often measured in terms of repeat purchase behaviour or price sensitivity
is a person's preference for a product When a person thinks a certain brand is best, and buying the brand becomes a habit, she or he is showing brand loyalty Companies work hard to make customers loyal to their products
An advertising buzz-word for the outdated theory that consumers are "loyal" to a particular brand It is now generally believed that modern consumers have a mental "menu of acceptable brands"
The biased behavioral response, expressed to a degree to which a customer holds a positive attitude toward a brand, has a commitment to it and intends to continue purchasing it in the future
Brand loyalty of current clients is a critical asset that must be managed carefully This loyalty is a major barrier to competition Countless new business have succeeded because companies neglected existing customers If properly managed brand loyalty can result in: lower marketing costs, more time to respond to competitive threats and attracting new clients
A marketing objective designed to attract young consumers to a brand with the hope they will always use that brand Consumers are becoming increasingly less brand loyal with more and more products to choose from