Gross Rating Points (GRP) express the percentage of the population of a given market area exposed to an advertisement on a given day (for example, a 100 GRP showing means that the equivalent of 100 percent of the market population would be exposed to the advertisement on a given day)
Proprietary interconnect structure that enables the output from the GLBs or the I/O cell inputs to be connected to the inputs of the GLBs Lattice GRPs provide fast, predictable speeds with complete connectivity