glocalisation

listen to the pronunciation of glocalisation
Французский Язык - Турецкий язык
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Французский Язык - Английский Язык
glocalization
Английский Язык - Английский Язык
{i} act of creating products or services designed for global trade but customized to fit local culture or laws; (Computers) globalization of a product or service customized to fit each locality or culture in a specific manner (also glocalization)