The registered name under which the corporation must conduct business The corporation must do all legal acts, including litigation, under its exact registered corporate name The corporation may also have a Business Name
Also known as a trade name or trade name, it is the name under which a company conducts its business Whereas a corporate name identifies the business itself, trademarks identify goods or services A corporate name can also serve as a trademark if it meets the requirements of a trademark If so, the corporate name also merits protection under state and federal trademark and dilution laws However, a corporate name has no exclusive trademark rights unless it is used as a trademark This is so, even if the name is registered with the appropriate state body regulating business names, usually the Secretary of State