brand stretching

Английский Язык - Английский Язык

Определение brand stretching в Английский Язык Английский Язык словарь

(Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category

Связанные Термины

brand stretch

the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image

Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.

Турецкое произношение

bränd streçîng

Произношение

/ˈbrand ˈstreʧəɴɢ/ /ˈbrænd ˈstrɛʧɪŋ/