Определение brand platform в Английский Язык Английский Язык словарь
(Reklam) The Brand Platform consists of the following elements: Brand Vision The brand's guiding insight into its world. Brand Mission How the brand will act on its insight. Brand Values The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. Brand Personality The brand's personality traits (See also definition for Brand Personality). Brand Tone of Voice How the brand speaks to its audiences