brand parity

Английский Язык - Английский Язык

Определение brand parity в Английский Язык Английский Язык словарь

(Pazarlama) A measure of how similar, or different, different brands in the same category are perceived to be. Brand parity varies widely from one category to another. It is high for petrol, for example: about 80% of respondents (BBDO survey) see no real difference between brands. By contrast, brand parity for cars is low: only about 25% of respondents say that one make is much the same as another

Расстановка переносов

brand pa·ri·ty

Турецкое произношение

bränd perıti

Произношение

/ˈbrand ˈperətē/ /ˈbrænd ˈpɛrətiː/