brand

Определение brand в Английский Язык Английский Язык словарь: A piece of wood red-hot, or still burning, from the fire; To make an indelible impression on the memory or senses
Her face is branded upon my memory.; A mark of ownership made by burning, e.g. on cattle; A specific product or manufacturer so distinguished
Some brands of breakfast cereal have more sugar than is really healthy.; To mark (especially cattle) with a brand as proof of ownership
The ranch hands had to brand every new calf by lunchtime.; To associate a product or service with a trademark or other name and related images
They branded the new detergent Suds-O, with a nature scene inside a green O on the muted-colored recycled-cardboard box.; A product's attributes — name, appearance, reputation, and so on — taken collectively and abstractly
The company still has to do more to build the brand.; A name, symbol, logo, or other item used to distinguish a product or manufacturer from its competitors; A sword; Any specific type or variety of something; a distinct style, manner
I didn't appreciate his particular brand of flattery.; A branding iron; To stigmatize, label (someone)
He was branded a fool by everyone that heard his story.; To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound
When they caught him, he was branded and then locked up.; Associated with a particular product, service, or company
Have we settled on our brand name?.; {f} mark with a branding iron; disgrace, condemn; {i} product manufactured by a company and given a specific name or mark, trademark; kind, type, variety; mark made by burning; mark of disgrace; hot iron used for branding; a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?" identification mark on skin, made by burning a piece of wood that has been burned or is burning burn with a branding iron to indicate ownership; of animals; identification mark on skin, made by burning a piece of wood that has been burned or is burning burn with a branding iron to indicate ownership; of animals; {n} a burnt or burning piece of wood, sword, an iron to burn the figure of letters, the mark burnt, a stigma; {v} to mark with a brand or infamy, to burn; jargon for those things associated with a product name, such as the image or concept in customers' minds about what it means to them; Product identification by word, name, symbol, design, or a combination of these; (Reklam) A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence; A brand of a product is the version of it that is made by one particular manufacturer. Winston is a brand of cigarette I bought one of the leading brands. a supermarket's own brand. = make; The Clicquot brand, etc , the best brand, etc That is the merchant's or excise mark branded on the article itself, the vessel which contains the article, the wrapper which covers it, the cork of the bottle, etc , to guarantee its being genuine, etc Madame Clicquot, of champagne notoriety, died in 1866 He has the brand of villain in his looks It was once customary to brand the cheeks of felons with an F The custom was abolished by law in 1822; of the contents, or upon an animal, to designate ownership; also, a mark for a similar purpose made in any other way, as with a stencil; A mark put upon criminals with a hot iron; To mark or impress indelibly, as with a hot iron; mark or expose as infamous; "She was branded a loose woman"; To fix a mark of infamy, or a stigma, upon; a piece of wood that has been burned or is burning; A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc; A design, mark, symbol or other device that distinguishes one line or type of goods from those of a competitor; A printed symbol of ownership that a company hopes consumers will associate with quality; A name, term, design, or symbol (or combination of them) that identifies a business or organization and their products; A name, term, sign, symbol, design, or a combination of all used to uniquely identify a producer's goods and services and differentiate them from competitors; to accuse or condemn or openly or formally or brand as disgraceful; "He denounced the government action"; "She was stigmatized by society because she had a child out of wedlock"; The brands are of many species and several genera of the order Pucciniæi; burn with a branding iron to indicate ownership; of animals; a symbol of disgrace or infamy; "And the Lord set a mark upon Cain"--Genesis; A unique and identifiable symbol, association, name or trademark which serves to differentiate competing products or services Both a physical and emotional trigger to create a relationship between consumers and the product/service; To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc; The name, number, trademark or designation of a pesticide Each pesticide that differs in the ingredient statement, analysis, manufacturer or distributor, name, number or trademark is considered a distinct and separate brand; Hence: Any mark of infamy or vice; a stigma; A mark or symbol identifying or describing a product and/or manufacturer: may be either embossed or inlaid; a cutting or thrusting weapon with a long blade; A sword, so called from its glittering or flashing brightness; Hence, figurately: Quality; kind; grade; as, a good brand of flour; A brand of something such as a way of thinking or behaving is a particular kind of it. The British brand of socialism was more interested in reform than revolution. = strain; A name, number, term, sign, symbol, design, or combination of these elements that an organization uses to identify one or more products; A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct; Fig; Any minute fungus which produces a burnt appearance in plants; a trademark or trade name that identifies a product, a distributor, a producer or a manufacturer; A name, number, term, sign, symbol, design or combination of these elements that an organization uses to identify one or more products; a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?"; An indentifying symbor, icon or trademark that identifies a payment method or merchant (X9 59); Umbrella term applied to everything from a name or logo, to the overall reputation of an organization or product; An instrument to brand with; a branding iron; To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc; If someone is branded as something bad, people think they are that thing. I was instantly branded as a rebel The company has been branded racist by some of its own staff The US administration recently branded him a war criminal. = label; the name given to the loan and other products you can compare in this site For example, Egg, Woolwich and Hamilton Direct are all brand names Brands have also been grouped into the categories on this site: Building Society or Bank eg Lloyds TSB, Nationwide, Bank of Scotland Finance House eg Paragon, Lombard Direct Internet Company/Bank eg Egg, Marbles, Smile Other Finance eg Insurance, Direct Line, Frizzel Non-Financial eg Supermarkets; A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers The legal term for brand is trademark A brand may identify one item, a family of items, or all items of that seller; a name given to a product or service; A unique set of differentiating promises communicated through a name and its related identifier that link a product, service, or company to its customers A powerful brand is global, requires significant marketing investments, occupies a singular place in the minds of clients and prospects, and-if nurtured properly-can be a powerful economic asset; A products attributes - name, appearance, reputation, and so on - taken collectively and abstractly; A brand is a permanent mark on the skin of an animal, which shows who it belongs to; A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers p 269; A noun A proper noun that is attached to an individual, a firm, a product or a service Any proper noun may be a brand Any individual or firm is a brand A successful brand offers differentiating values for buyer appreciation; A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence "Value" has different interpretations: from a marketing or consumer perspective it is "the promise and delivery of an experience"; from a business perspective it is "the security of future earnings"; from a legal perspective it is "a separable piece of intellectual property " Brands offer customers a means to choose and enable recognition within cluttered markets
brand avatar: A company's online brand personality, which is a summary of what users are saying online via blogs about the organization and its brands, including the good, the bad, and the ugly
brand image: the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system
Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.
brand linkage: the degree to which the consumer understands a commercial’s message is for a specific brand of product rather than the product category
* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
brand name: A trade name
brand names: plural form of brand name
brand new: utterly new, as new as possible
brand spanking new: utterly new, as new as possible
brand stretch: the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image
Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.
brand-name: Alternative spelling of brand name
brand ambassador: (Reklam) Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting, who can easily connect with the product. "During the live brand experience they become the identity of the brand, because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal to the desires of the participants and strenghten their relationship with the brand."
brand equity: (Pazarlama) The net worth and long-term sustainability just from the renowned name
brand extension: (Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category
brand extension: (Pazarlama) An instance of using an established brand name or trademark on new products, so as to increase sales
brand familiarity: (Pazarlama) The awareness consumers have of a particular brand
brand management: Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price
brand parity: (Pazarlama) A measure of how similar, or different, different brands in the same category are perceived to be. Brand parity varies widely from one category to another. It is high for petrol, for example: about 80% of respondents (BBDO survey) see no real difference between brands. By contrast, brand parity for cars is low: only about 25% of respondents say that one make is much the same as another
brand stretching: (Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category
Brand Architecture: (Reklam) How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and services offered by the company; endorsed, where all sub-brands are linked to the corporate brand by means of either a verbal or visual endorsement; and freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its target market
Brand Associations: (Reklam) The feelings, beliefs and knowledge that consumers (customers) have about brands. These associations are derived as a result of experiences and must be consistent with the brand positioning and the basis of differentiation
Brand Commitment: (Reklam) The degree to which a customer is committed to a given brand in that they are likely to re-purchase/re-use in the future. The level of commitment indicates the degree to which a brand's customer franchise is protected form competitors
Brand Earnings: (Reklam) The share of a brand-owning business's cashflow that can be attributed to the brand alone
Brand Equity Protection: (Reklam) Is the implementation of strategies to reduce risk and liability from the effects attributable to counterfeiting, diversion, tampering and theft so that the differentiating thoughts and feelings about the brand are maintained and remain valued and valuable
Brand Essence: (Reklam) The brand's promise expressed in the simplest, most single-minded terms. For example, Volvo = safety; AA = Fourth Emergency Service. The most powerful brand essences are rooted in a fundamental customer need
Brand Experience: (Reklam) The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth. Strong brands arise from consistent experiences which combine to form a clear, differentiated overall brand experience
Brand Extension: (Reklam) Leveraging the values of the brand to take the brand into new markets/sectors
Brand Harmonisation: (Reklam) Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets
Brand Identity: (Reklam) The outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors
Brand Image: (Reklam) The customer's net "out-take" from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for non-users it is based almost entirely upon uninformed impressions, attitudes and beliefs
Brand Licensing: (Reklam) The leasing by a brand owner of the use of a brand to another company. Usually a licensing fee or royalty rate will be agreed for the use of the brand
Brand Management: (Reklam) Practically this involves managing the tangible and intangible aspects of the brand. For product brands the tangibles are the product itself, the packaging, the price, etc. For service brands (see Service Brands), the tangibles are to do with the customer experience - the retail environment, interface with salespeople, overall satisfaction, etc. For product, service and corporate brands, the intangibles are the same and refer to the emotional connections derived as a result of experience, identity, communication and people. Intangibles are therefore managed via the manipulation of identity, communication and people skills
Brand Mission: (Reklam) See Brand Platform
Brand Personality: (Reklam) The attribution of human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation. Usually done through long-term above-the-line advertising and appropriate packaging and graphics. These traits inform brand behavior through both prepared communication/packaging, etc., and through the people who represent the brand - its employees
Brand Platform: (Reklam) The Brand Platform consists of the following elements: Brand Vision The brand's guiding insight into its world. Brand Mission How the brand will act on its insight. Brand Values The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. Brand Personality The brand's personality traits (See also definition for Brand Personality). Brand Tone of Voice How the brand speaks to its audiences
Brand Positioning: (Reklam) The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix
Brand Strategy: (Reklam) A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand's vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences
Brand Tone of Voice: (Reklam) See Brand Platform
Brand Valuation: (Reklam) The process of identifying and measuring the economic benefit - brand value - that derives from brand ownership
Brand Values: (Reklam) The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. (See also Brand Platform.)
Brand Vision: (Reklam) See Brand Platform
brand equity: The accrued value of a brand, developed over a period of time, that creates a positive brand image, drives demand, and modifies client attitudes toward the brand
brand equity: the concept wherein the brand is considered an asset insofar as it can be sold or bought for a price A powerful brand is said to have high brand equity
brand equity: A set of assets (and liabilities) linked to a brand name and symbol that adds to (or detracts from) the value provided by a product or service to a firm and/or that firm's clients
brand equity: The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings make the brand valued and valuable
brand equity: The level of awareness and consumer goodwill generated by a company's brands and/or products
brand equity: Assets and liabilities linked to a brand that add to or subtract from its value
brand equity: Consumers' total assessment of a product, the company, and other variables that either adds to or subtracts from a brand's value
brand equity: The value - both tangible and intangible that a brand adds to a product/service
brand equity: The use of a respected brand name to add value to a product
brand equity: includes discussion of creating measurable value for a brand name, often referred to as superbrands or power brands; also includes the measures of such value which includes rankings of most valuable brands, Return on Investment (ROI) for advertising spending or Brand awareness
brand equity: Represents the value customers (and the stock markets) place on the sum of the history the customer has had with a brand
brand equity: The consumer's ability to positively recall a brand (product or service) in either aided or unaided market research
brand equity: The marketing and financial value associated with a brand's strength in a market p 272
brand equity: the value of a brand's overall strength in the market
brand equity: The dollar value of a brand High brand equity suggests opportunity for line extensions that capitalize on the brand strength
brand equity: The value of a brand, based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations, and other assets such as patents, trademarks, and channel relationships
brand equity: (p 437) The combination of factors such as awareness, loyalty, perceived quality, images, and emotions people associate with a given brand name
brand equity: The combination of factors (such as awareness, loyalty, perceived quality, images, and emotion) that people associate with a given brand name
brand equity: The added value a brand name identity brings to a product or service beyond the functional benefits provided
brand essence: The brand's promise expressed in the simplest, most single-minded terms For example, Volvo = safety; AA = Fourth Emergency Service The most powerful brand essences are rooted in a fundamental customer need Also, in Interbrand's model, a vivid distillation of the Brand Platform
brand essence: Also referred to as "brand soul" "brand mojo", "brand mantra", etc The answer to the great spiritual question "what's this brand all about?", brand essence is really about the primary customer experience Brand essence is best not expressed overtly in marcom or internal communications Beware, however, of a tendency to hastily sum up all that an organization is about in a single word or phrase Brand essence should be a resonant organizing principle for a brand, not a buzzword
brand essence: The core characteristic that defines a brand
brand goose: A species of wild goose (Branta bernicla) usually called in America brant
brand image: The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. Few products have brand images anywhere near as strong as Levi's
brand iron: A trivet to set a pot on
brand iron: A branding iron
brand iron: The horizontal bar of an andiron
brand leader: The brand leader of a particular product is the brand of it that most people choose to buy. In office supplies, we're the brand leader
brand loyalty: The idea that consumers are unfailingly loyal to a single brand
brand loyalty: A strongly motivated and long standing decision to purchase a particular product or service p 271
brand loyalty: The strength of preference for a brand compared to other similar available options This is often measured in terms of repeat purchase behaviour or price sensitivity
brand loyalty: is a person's preference for a product When a person thinks a certain brand is best, and buying the brand becomes a habit, she or he is showing brand loyalty Companies work hard to make customers loyal to their products
brand loyalty: An advertising buzz-word for the outdated theory that consumers are "loyal" to a particular brand It is now generally believed that modern consumers have a mental "menu of acceptable brands"
brand loyalty: The degree to which customers are satisfied, like the brand, and are committed to further purchases
brand loyalty: The faithfulness of consumers to a particular brand, measured in terms of repeat purchase over a given period of time
brand loyalty: The biased behavioral response, expressed to a degree to which a customer holds a positive attitude toward a brand, has a commitment to it and intends to continue purchasing it in the future
brand loyalty: Brand loyalty of current clients is a critical asset that must be managed carefully This loyalty is a major barrier to competition Countless new business have succeeded because companies neglected existing customers If properly managed brand loyalty can result in: lower marketing costs, more time to respond to competitive threats and attracting new clients
brand loyalty: (p 437) The degree to which customers are satisfied, like the brand, and are committed to further purchase
brand loyalty: Customers’ recognition of, preference for, and insistence on buying a product with a certain brand name
brand loyalty: A marketing objective designed to attract young consumers to a brand with the hope they will always use that brand Consumers are becoming increasingly less brand loyal with more and more products to choose from
brand manager: A manager who has direct responsibility for one brand or one product line
brand manager: A person assigned to direct the marketing activities of a given brand(s) within the corporate lineup of products
brand manager: (p 438) A manager who has direct responsibility for one brand or one product line
brand manager: The individual who has principal responsibility for brand-building process of a particular brand, which may include all activities from R & D through post-sales service and training
brand manager: The person, employed by an advertiser, who is responsible for the marketing of a brand, and for its profitability
brand manager: Manages user access to the brands for which they are the nominated manager Nominated by Contributor
brand manager: The person responsible for a single brand p 297
brand manager: Person who has marketing responsibilities for a specific brand
brand manager: The one person in the organization who accepts total responsibility for the management of the brand
brand name: (p 400) A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
brand name: a word, letter, or a group of words or letters
brand name: (INCIDENT PROPERTY ITEM)
brand name: name by which a certain brand or make of commodity is known
brand name: A name or symbol used to identify a seller's goods or services, and to differentiate them from those of competitors Because a brand identifies a product's or service's source, thus protecting against competitors who may attempt to market similar goods or services, companies have an incentive to invest in the quality, consistency, and imagery of their brand Branding dates back to ancient times, when names or marks appeared on such goods as bricks, pots, ointments and metals In medieval Europe, trade guilds used brands to provide quality assurance for customers and legal protection for manufacturers
brand name: The popular vernacular for a lingual trademark Since a trademark may also be a sound, a color or product packaging, etc, even though a brand name is always a trademark, a trademark is not always a brand name
brand name: Used for the identification of goods or services Can be a name, term, sign or symbol A well managed brand should uphold certain values and beliefs
brand name: Words, letters, or symbols that make up a name used to identify and distinguish the firm’s offerings from those of its competitors
brand name: That part of a brand that can be spoken: letters, numbers, or words The term trademark covers all forms of brand (name, mark, etc ), but brand name is the form most often meant when trademark is used (See brand and trademark )
brand name: That part of a brand that can be spoken, including letters, words and numbers p 270
brand name: A term, symbol, design or combination thereof that identifies and differentiates a seller's products or service
brand name: The protected and proprietary trademark of a manufacturer
brand name: A trademarked name of a product <top>
brand name: The word, group of words, letters, or numbers representing a brand that can be spoken
brand name: a name given to a product or service
brand name: Name used to distinguish one product from it's competitors It can apply to a single product, an entire product line, or even a company
brand name: The popular vernacular for a lingual trademark, typically used in conjunction with goods Thus, even though a brand name is always a trademark, a trademark is not always a brand name, since a trademark may be a sound, a color or product packaging, etc
brand name: A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
brand name: The brand name of a product is the name the manufacturer gives it and under which it is sold. When it comes to soft drinks Coca-Cola is the biggest selling brand name in Britain. the name given to a product by the company that makes it = trade name
brand name: A term, symbol, design or combination thereof that identifies and differentiates a seller's products or service
brand new: completely new
brand someone as a killer: condemn someone as murderer
brand spore: One of several spores growing in a series or chain, and produced by one of the fungi called brand
brand strategy: The 'big picture' plans and tactics deployed by an organisation/brand owner to to create brand equity
brand strategy: A specific plan to build a brand, with clearly defined results and metrics
brand strategy: The plan for the use of the brand as part of a strategic or marketing plan of a firm
brand-name drug: a drug that has a trade name and is protected by a patent (can be produced and sold only by the company holding the patent)
brand-new: conspicuously new; "shiny brand-new shoes"; "a spick-and-span novelty"
brand-new: A brand-new object is completely new. Yesterday he went off to buy himself a brand-new car. new and not yet used
brand-new: conspicuously new; "shiny brand-new shoes"; "a spick-and-span novelty
brand-new apartment: recently constructed apartment
brand-newness: the property of being very new
branded: Simple past tense and past participle of brand
branding: Present participle of brand
branding: process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal
name brand: A trademark, or a distinctive name for a brand, or for a range of products by a single manufacturer
name brand: A product having such a mark or name
off brand: A brand other than a famous one, for a product or service for which a famous brand exists
off-brand: Attributive form of off brand
off-brand sugar.
store brand: A brand, usually for multiple products and usually unadvertised, for products only sold at a particular group of retail outlets
title brand: An official record of an occurrence of damage or other information about the vehicle that could affect its value or the ability to operate it safely
branded: {a} burnt with an iron, marked, disgraced
co-brand: To market or issue (as a credit card) in conjunction with another company so that the product bears the name of both
fighting brand: A low-priced manufacturer's brand sold with minimal advertising and promotional expenditure; the brand is used to compete with dealers' brands and generics. Also called a Price Brand
generic brand: Own brand, store brand, a product that is advertised with the name of the shop where you buy it, rather than the name of the company that made it
own brand: Generic brand, store brand, a product that is advertised with the name of the shop where you buy it, rather than the name of the company that made it
price brand: (Ekonomi) A low-priced manufacturer's brand sold with minimal advertising and promotional expenditure; the brand is used to compete with dealers' brands and generics. Also called a Fighting Brand
store brand: Generic brand, own brand, a product that is advertised with the name of the shop where you buy it, rather than the name of the company that made it
Branding: (Reklam) Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way
Endorsed brand: (Reklam) (See Brand Architecture.) Generally a product or service brand name that is supported by a masterbrand - either dominantly e.g. Tesco Metro or lightly e.g. Nestle Kit-Kat
Freestanding Brand: (Reklam) (See Brand Architecture.) A brand name and identity used for a single product or service in a portfolio, which is unrelated to the names and identities of other products in the company's portfolio
Monolithic Brand: (Reklam) A single brand name that is used to "masterbrand" all products or services in a range. Individual products are nearly always identified by alpha or numeric signifiers. Companies like Mercedes and BMW favor such systems
Parent Brand: (Reklam) A brand that acts as an endorsement to one or more sub-brands within a range
Product Brand: (Reklam) A brand which is synonymous with a particular product offering, for example, Cheerios
Service Brand: (Reklam) A product consisting predominantly of intangible values. "A service is something that you can buy and sell, but not drop on your foot" (The Economist). In this sense, a service is something that you do for somebody, or a promise that you make to them
Sub-brand: (Reklam) A product or service brand that had its own name and visual identity to differentiate it from the parent brand
a brand from the burning: survivor, fugitive
branded: marked with a brand; "branded cattle"; "branded criminal
branded: A branded product is one which is made by a well-known manufacturer and has the manufacturer's label on it. Supermarket lines are often cheaper than branded goods. a branded product is made by a well-known company and has the company's name on it
branded: {s} marked, burned with a brand; singled out, disgraced
branded: past of brand
branded: (of goods and merchandise) marked or labeled by a distinctive word or symbol indicating exclusive rights; "branded merchandise is that bearing a standard brand name"