That quality in language, address, or the like, which excites emotion; especially, strong devotion; religious fervor and tenderness; sometimes, a simulated, factitious, or unnatural fervor
anointing as part of a religious ceremony or healing ritual excessive but superficial compliments given with affected charm
{i} act of anointing, pouring of oil; soothing or ingratiating words; fervor, excitement
The act of anointing, smearing, or rubbing with an unguent, oil, or ointment, especially for medical purposes, or as a symbol of consecration; as, mercurial unction