If you describe someone or something as unappealing, you find them unpleasant and unattractive. He's wearing a deeply unappealing baseball hat The town is scruffy and unappealing. appealing. not pleasant or attractive
(of characters in literature or drama) tending to evoke antipathetic feelings; "all the characters were peculiarly unsympathetic"
not able to attract favorable attention; "they have made the place as unappealing as possible"; "was forced to talk to his singularly unappealing hostess