disapproval If you describe someone as self-serving, you are critical of them because they are only interested in what they can get for themselves. corrupt, self-serving politicians. showing that you will only do something if it will gain you an advantage - used to show disapproval
A self-serving bias occurs when people are more likely to claim responsibility for successes than failures. It may also manifest itself as a tendency for people to evaluate ambiguous information in a way beneficial to their interests. Dale Miller and Michael Ross first suggested this attributional bias. Self-serving bias also results in a systematic bias resulting from people thinking that they perform better than average in areas important to their self esteem. For example, a majority of drivers think they drive better than the average