A special limited-run edition of the journal devoted to a single sponsor or advertiser, usually linked to a special event These are made available to clients as an added-value package built in with a run-of-paper advertising campaign The front page is branded with the logo of the advertiser Other areas of the paper are dedicated to news of the event with editorial, pictures and graphics A special limited run is printed and delivered directly to the event or other location of the advertiser's choice ready for direct distribution
A monogram is a design based on the first letters of a person's names, which is put on things they own, such as their clothes. a design that is made using the first letters of someone's names and is put on pieces of clothing or other possessions (monogramma, from mono- ( MONO-) + gramma ). Originally a cipher consisting of a single letter, later a design or mark consisting of two or more letters intertwined. The letters thus interlaced may be either all the letters of a name or the initial letters of the given names and surname of a person for use on notepaper, seals, or elsewhere. Many early Greek and Roman coins bear the monograms of rulers or towns. Most famous is the sacred monogram, which is formed by the conjunction of the first two Greek letters of (Christ), usually with the (alpha) and (omega) of the Apocalypse on each side of it. The Middle Ages were extremely prolific in inventing ciphers for ecclesiastical, artistic, and commercial use. Related devices are the colophons used for identification by publishers and printers, the hallmarks of goldsmiths and silversmiths, and the logos adopted by corporations