A name or symbol used to identify a seller's goods or services, and to differentiate them from those of competitors Because a brand identifies a product's or service's source, thus protecting against competitors who may attempt to market similar goods or services, companies have an incentive to invest in the quality, consistency, and imagery of their brand Branding dates back to ancient times, when names or marks appeared on such goods as bricks, pots, ointments and metals In medieval Europe, trade guilds used brands to provide quality assurance for customers and legal protection for manufacturers
The popular vernacular for a lingual trademark Since a trademark may also be a sound, a color or product packaging, etc, even though a brand name is always a trademark, a trademark is not always a brand name
Used for the identification of goods or services Can be a name, term, sign or symbol A well managed brand should uphold certain values and beliefs
Words, letters, or symbols that make up a name used to identify and distinguish the firms offerings from those of its competitors
That part of a brand that can be spoken: letters, numbers, or words The term trademark covers all forms of brand (name, mark, etc ), but brand name is the form most often meant when trademark is used (See brand and trademark )
That part of a brand that can be spoken, including letters, words and numbers p 270
A term, symbol, design or combination thereof that identifies and differentiates a seller's products or service
Name used to distinguish one product from it's competitors It can apply to a single product, an entire product line, or even a company
The popular vernacular for a lingual trademark, typically used in conjunction with goods Thus, even though a brand name is always a trademark, a trademark is not always a brand name, since a trademark may be a sound, a color or product packaging, etc
A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
The brand name of a product is the name the manufacturer gives it and under which it is sold. When it comes to soft drinks Coca-Cola is the biggest selling brand name in Britain. the name given to a product by the company that makes it = trade name