To entice someone to go somewhere or to do something means to try to persuade them to go to that place or to do that thing. Retailers have tried almost everything to entice shoppers through their doors They'll entice doctors to move from the cities by paying them better salaries. = lure. to persuade someone to do something or go somewhere, usually by offering them something that they want entice into/away/from etc (enticier, from titio )