awkwardly simple and provincial; "bumpkinly country boys"; "rustic farmers"; "a hick town"; "the nightlife of Montmartre awed the unsophisticated tourists"
disapproval If you refer to someone as a hick, you are saying in a rude way that you think they are uneducated and stupid because they come from the countryside. Provincial; unsophisticated: a hick town. someone who lives in the countryside, and is thought to be uneducated or stupid (Hick, a man's name, from Richard)