In print, the number of agate lines to be used for an advertisement or for a series of advertisements, now made somewhat obsolete by the declining use of agate-line measurements (see Agate line)
- Total lines of advertising; for example, a three column by ninety line advertisement has a total linage of 270 lines A client's linage in a specific publication may run to tens of thousands per month By anticipating its clients' linage requirements, Michael J Motto Advertising can negotiate more advantageous rates with the media