disapproval A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. It is just a public relations gimmick The exhibition is informative, up to date, and mercifully free of gimmicks. a trick or something unusual that you do to make people notice someone or something - used to show disapproval stunt
(noun) A persona that a wrestler is given to make him interesting While gimmicks have always been a part of pro wrestling, from the mid-80s to the early-90s, gimmicks ruled The WWF was often referred to as a "circus" during that time because of the number of cartoon-like gimmicks that their wrestlers were given At a given time you could turn on a WWF show and see clowns, evil dentists, race car drivers, garbage men, plumbers and more It is largely due to this overkill that gimmicks have been drastically toned down in the past few years
A device used in a Thematic Cryptic Crossword Sometimes gimmicks involve unconventional clue types such as Letters Latent and Misprints Sometimes encoding or transformation of Answers using, for example, Playfair or Substitution Ciphers