To reposition something such as a product or service means to try to interest more or different people in it, for example by changing certain things about it or the way it is marketed. The sell-off is aimed at repositioning the company as a publisher principally of business information Mazda needs to reposition itself if it is to boost its sales and reputation
To change the product positioning, either on failure of the original positioning or to react to changes in the marketplace Most frequently accomplished solely through changing the marketing mix