The deliberate promotion of a specific image for a business Often confused with publicity which is simply the materials used in a specific part of a public relations effort See more information on Public Relations from your About com Advertising Guide
Public relations is the part of an organization's work that is concerned with obtaining the public's approval for what it does. The abbreviation PR is often used. The move was good public relations George is a public relations officer for The John Bennett Trust
A form of unpaid, nonpersonal communication, the goal of which is to present the bank in a favorable light through news stories and other media coverage
The management function that evaluates stakeholder attitudes, changes policies and procedures in response to stakeholder requests, and executes a program of action and information to earn public understanding and acceptance
Activities and information that engage community support or knowledge about a particular program or event Also includes the development and maintenance of attitudes and understanding toward the objectives of an organization
The acts of communicating what you are to the public This is not to be confused with publicity, which is just one of the methods used in communicating the image
You can refer to the opinion that the public has of an organization as public relations. Limiting casualties is important for public relations. Aspect of communications that involves promoting a desirable image for a person or group seeking public attention. It originated in the U.S. in the early 20th century with pioneers such as Edward L. Bernays and Ivy Ledbetter Lee. Government agencies in Britain and the U.S. soon began hiring publicists to engineer support for their policies and programs, and the public-relations business boomed after World War II. Clients may include individuals such as politicians, performers, and authors, and groups such as business corporations, government agencies, charities, and religious bodies. The audience addressed may be as narrow as male alternative-music fans between the ages of 21 and 30 or as broad as the world at large. A publicist's functions include generating favourable publicity and knowing what kind of story is likely to be printed or broadcast. The task is complicated by the variety of existing media: besides newspapers, magazines, radio, and television, there are publications of professional associations, direct-mail lists, on-site promotional events, and so on. It consists largely of optimizing good news and forestalling bad news; if disaster strikes, the publicist must assess the situation, organize the client's response so as to minimize damage, and marshal and present information to the media
Communications often in the form of news distributed in a non-personal form which may include newspaper, magazine, radio, television, Internet or other form of media for which the sponsoring organization does not pay a fee
The part of the promotional mix that evaluates public attitudes, identifies the policies and procedures of a firm or the individuals in it, and executes a program of action to promote public understanding and acceptance