perishability teriminin İngilizce İngilizce sözlükte anlamı
(Pazarlama) Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing
A characteristic of services whereby unused capacity on one occasion cannot be stockpiled or inventoried for future occasions p 324
one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service; perishability expresses the notion that a service cannot be made in advance and stored See Sercices Marketing; Inseparability; Intangibility; Variability