A name or symbol used to identify a seller's goods or services, and to differentiate them from those of competitors Because a brand identifies a product's or service's source, thus protecting against competitors who may attempt to market similar goods or services, companies have an incentive to invest in the quality, consistency, and imagery of their brand Branding dates back to ancient times, when names or marks appeared on such goods as bricks, pots, ointments and metals In medieval Europe, trade guilds used brands to provide quality assurance for customers and legal protection for manufacturers
The brand name of a product is the name the manufacturer gives it and under which it is sold. When it comes to soft drinks Coca-Cola is the biggest selling brand name in Britain. the name given to a product by the company that makes it = trade name
The popular vernacular for a lingual trademark Since a trademark may also be a sound, a color or product packaging, etc, even though a brand name is always a trademark, a trademark is not always a brand name
That part of a brand that can be spoken: letters, numbers, or words The term trademark covers all forms of brand (name, mark, etc ), but brand name is the form most often meant when trademark is used (See brand and trademark )
The popular vernacular for a lingual trademark, typically used in conjunction with goods Thus, even though a brand name is always a trademark, a trademark is not always a brand name, since a trademark may be a sound, a color or product packaging, etc