market research

listen to the pronunciation of market research
İngilizce - Türkçe
piyasa araştırması
Pazar araştırması

İlgili Terimler

conduct a market research
(Ticaret) piyasa araştırması yapmak
conduct a market research
pazar araştırması yapmak
İngilizce - İngilizce
The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services
The planned acquisition and analysis of objective data measuring aspects of the marketing system for the purpose of improving marketing decisions
1 An investigation of the participants in a market 2 Get some idea of which way trends are headed 3 To find out who else is doing the same thing
a method used for collecting more information about the market for a product Its main purpose is to reduce the risk in making a product
A technique for improving project performance by surveying the industry For example, by researching published data on the construction industry, it may be possible to schedule the construction of a project at a time when tenders will be more competitive Market research may also reveal new or more economic materials, systems and methods for incorporation in the scope of work
The planning, collection and analysis of data relevant to making a marketing decision
Market research is the activity of collecting and studying information about what people want, need, and buy. A new all-woman market research company has been set up to find out what women think about major news and issues. The gathering and evaluation of data regarding consumers' preferences for products and services. a business activity which involves collecting information about what goods people buy and why they buy them. Study of the requirements of specific markets, the acceptability of products, and methods of developing and exploiting new markets. Various strategies are used for market research: past sales may be projected forward; surveys may be made of consumer attitudes and product preferences; and new or altered products may be introduced experimentally into designated test-market areas. Formal market research dates back to the 1920s in Germany and the 1930s in Sweden and France. After World War II, U.S. firms led in the use and refinement of market-research techniques, which spread throughout much of Western Europe and Japan
is divided into qualitative and quantitative research Qualitative research, which sometimes precedes quantitative research, defines the themes or problem areas surrounding the subject being researched Accurate information can be formulated for quantitative research One of the characteristics of high-tech product marketing is the lack of historical data due to the product's short life cycle and innovative quality Also, a quantitative analysis often involves working with product data that are going to be replaced (classic TVs with HDTV's), cassette recorders by compact disk players, and telephones by videotext computers) Therefore, quantitative analysis techniques used for high-tech products must always be dealt with carefully
A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement
The study of the demands or needs of consumers in relation to particular goods or services
the gathering of information by a business about the preferences, purchasing powers, esp of consumers, especially before putting a product or service on the market
Collecting and analyzing information about the entire market available to satisfy agency needs through best value to arrive at the most suitable approach to acquiring, distributing, and supporting supplies and services
The systematic gathering, recording, analyzing, and presentation of information related to marketing goods and services
the process of finding out which products and services people want and what they are likely to spend to get them
Collecting and analyzing info about capabilities within the market to satisfy agency needs
the cause of all those annoying phone calls around tea time (Added December 2002)
the systematic collection, analysis and reporting of data to provide information needed to make marketing decisions
Information about the firm's customers, competitors, or markets Information may be from secondary sources (already published and publicly available) or primary sources (from customers themselves) Market research may be qualitative in nature, or quantitative (see entries for these two types of market research)
usually for nonfiction books to show a publisher that there is a need for the proposed book
The process of specifying information required to address issues; designing the methods for collecting information; managing and implementing data collection; analyzing results; and communicating the findings and their implications
Applied consumer research designed to provide management with information on factors that affect consumers' acquisition, consumption and disposition of goods, services and ideas
the process of planning, collecting, and analyzing data relevant to marketing decision-making Using a combination of primary and secondary research tools to better understand a situation
- A study of consumer groups and business competition used to define a projected market
Effort to find useful information that describe, the relationship between consumer, products, marketing methods, and marketers through experiments , information search, and processing
Surveys, of the area in which a product or service is to be offered, which are done to determine the cost of doing business, any competition, potential sales, etc
the process of finding out about or analysing the market for goods and services
Analysing and collecting data on the environment, customers and competitors for purposes of business decision making
research that gathers and analyzes information about the moving of good or services from producer to consumer
mr
marketing research
Attributive form of market research

market-research expert.

market research