marcom

listen to the pronunciation of marcom
İngilizce - İngilizce
a special type of analysis which deals with MARginal COMParisions between two groups (e g elite vs population)
marketing communications marketing: the function of promoting, selling or distributing a product or service media: members or tools for disseminating the news; unbiased third parties (press representatives) media coverage: mention in the media of a company, its products or services media policy: organizational directive as to how company representatives will communicate with the media media relations: the function of gaining positive media attention and coverage mind share: amount of thinking an individual or group does about a particular product, service or company news conference: a scheduled presentation to a group of media representatives news feed: electronically transmitted broadcast information noise: confusion caused by too many messages trying to be delivered at one time
Short for marketing communications Marcom includes advertising, public relations, web development, signage, point-of-purchase, packaging, print collateral, direct mail, identity- anything that serves as a vehicle for brand and marketing messages