A company or brand name rendered in a specific graphical style, font, or color This differs from a logo, which is usually an icon representing the company or brand
A name, symbol, or mark used to identify a company, or trademark Logotype is also a method of application of printed matter onto a carton or surface, where the image to be printed is sequentially placed on a rotary coder, inked, and applied to passing surfaces Logotype has traditionally printed human-readable characters and is moving toward the printing of discrete bar codes