lead generation

listen to the pronunciation of lead generation
İngilizce - Türkçe
(Pazarlama) müşteri potansiyeli yaratmak/üretmek
(Pazarlama) müşteri kazanma
(Pazarlama) satış potansiyeli yaratmak
(Pazarlama) potansiyel müşteri yakalama
İngilizce - İngilizce
In either inbound or outbound teleservices, the process of gathering information from a prospect or customer in order to qualify and score the opportunity for future follow-up Subsequent follow-ups may be conducted via face-to-face, telephone, e-mail, mail or other method
the activity of identifying potential customers
Typically seller-driven, they derive revenue from ads, commissions on sales, or fees for delivering qualified leads to suppliers Also may generate RFPs (requests for proposals) and RFQs (requests for quotes) for buyers Provide value by understanding information needs of their users and integrating and aggregating content, information and transactions for buyers and sellers Most lead generation markets seek to migrate to transaction-oriented catalog aggregation model Examples: PhotonicsOnline com (lasers), SolidwasteOnline com (sewage treatment systems), PlasticsNet com, Questlink com (electronic components)
Proceeding in two steps; involves an offer where the viewer is asked to call a toll-free number for more information An inbound sales rep captures the name, address, and phone number of the potential customer Free information is sent in the form of letters, brochures, videotapes and/or product samples
A method of getting responder names without getting a payment, such as by sending away for a free gift, or calling an 800 number A mailer who uses a lead generation package will often be required to pay a surcharge
The use of marketing tools, devices, or techniques to generate leads to new customers or contacts
An essential business process to consistently acquire long-term, quality clients through the design, production, and placement of media messages through optimal media channels
lead generation

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    lead gen·e·ra·tion

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    Telaffuz

    /ˈlēd ˌʤenərˈāsʜən/ /ˈliːd ˌʤɛnɜrˈeɪʃən/