the form, shaped by culture and individual personality, in which basic human needs are given expression For example, the need to satisfy hunger might be expressed as a want of meat by one person, and as a want of fruit by another See Needs
The apparently limitless desires or wishes people have for particular goods or services
The things in life that are not essential for survival but are desired for comfort, convenience or status
What we desire Our wants exceed our income and therefore we make choices about how our limited income will be spent Substitution is important if we are to gain maximum benefit from limited income