A false or misleading picture of environmental friendliness used to conceal or obscure damaging activities
Hiding environmentally destructive activities behind a thin or phony environmental facade For example, Rancho San Carlos (Tom Grey and Jeff Froke etc ) calling its huge water guzzling golf course a "golf trail," and insisting their 30 square mile subdivision was actually a "Preserve "
(noun, verb): The false claim of environmental protection, usually made by serious polluters with an image problem Also, campaigns made to further such false claims synonyms: Smart Growth, hypocrisy
The Tenth Edition of the Concise Oxford English Dictionary recognised the word "greenwash" as part of the official English language, defining it as "Disinformation disseminated by an organization so as to present an environmentally responsible public image Derivatives greenwashing (n) Origin from green on the pattern of whitewash "
greenwash
Telaffuz
Etimoloji
() Blend of green (“environmentally friendly”) and whitewash