glam·our in AM, also use glamor Glamour is the quality of being more attractive, exciting, or interesting than ordinary people or things. the glamour of show biz
An attractive quality which provides excitement, adventure, the thrill of unusual activity, or the potential to become famous; of activities; as, the glamour of movie stardom
Avalon sorcery, based on the use of powers given by the Sidhe These are often powers based on illusion
(noun.) 1715. From Scots gramarye (“magic, enchantment, spell”). The Scottish term may either be from Ancient Greek γραμμάριον (grammárion, “gram”), the weight unit of ingredients used to make magic potions, or an alteration of the English word grammar (“any sort of scholarship, especially occult learning”). A connection has also been suggested with Old Norse glámr (poet. “moon,” name of a ghost) and glámsýni (“glamour, illusion”, literally “glam-sight”).